Revealed mid-January 2013 with an online event format of 90 seconds and a classic 30 second format on Chinese TV, the House of Martell celebrates visionary achievers in its new global communication campaign. The film “Rise Above” showcases people who find their wings and achieve their visions, and pays tribute to the emblem of the House, the swift, which is used as a metaphor to convey the idea that everyone has the capacity to elevate its talent and to inspire those around. Thus, the swift becomes the symbol of Martell’s …

Martell is a well known name in the cognac, Martell cognac produced since 1715, long before other highly respected houses as ge-Courvoisier (late 18th century), Hennessy (1765) and Remy Martin (1724).
Martell VS cognac is aged from 5 to 7 years. (The French law requires a minimum of 2-1/2 years.) Martell VS is made from a mixture of Eaux de Vie from the four major regions of Cognac: Grande Champagne, Petite Champagne, Bois Borderies and Fins Bois.

A reader found a Cognac in a basement I had never heard about; the Martell Reserve de Chanteloup. Does anyone have some information about this 100% Borderies Cognac?
It seems that this bottle was being sold at Christies for $480,-.

French interior architect and designer Eric Gizard creates objects and living spaces where harmony and elegance reign. Martell has called upon his creativity to create a bottle for the most beautiful gem in its collection, L’OR de Jean Martell, an exceptional assembly of over 400 eaux-de-vie, the quintessence of cognac. This is an encounter with a man who values time.

A reader found a Martell Cordon Noir Napoleon bottle among various other bottles in a box, in the living room, while cleaning the Mexico City family home for sale. Interestingly, it has a serial number stamped, stating that it was a limited distribution edition. The containing box is a little damaged, but the bottle is sealed.
Martell Cordon Noir is assembled from 15-20 year old cognac from the 4 best Cru’s, created in the 1980′s for the duty-free market. This bottle is the 1st edition, a 2nd edition was launched in the 1990′s which was …

One of our readers has a bottle of Martell Cordon Blue from approximately 1975.
His father won this bottle in a raffle in Wallsend NSW Australia sometime between 1975 and 1977.

A reader send us a bottle of Jean Martell – Reserve du Fondateur 1694-1753 he bought at the Martell distillery (Cognac, France) in the mid 1980’s. Back than the Reserve du Fondateur was a limited adddition.
The Martell Reserve du Fondateur was released in 1982 and is one of the most sought-after limited edition cognacs for the quality of spirit rather than the fanciness of its packaging.

Imagine opening a bottle of cognac that is as old as 30, 40 or hundred years old. That’s the joy of cognac. Every cognac bottle you hold is a piece of history, a history that is both rich in culture and quality.
Today there are many cognac houses, some are small and get less exposure whereas some have become household names among cognac lovers. It is important to take time and reflect into the early years.

Martell’s owner Pernod Ricard, the second largest spirits group increased the price of Martell with 5-10 percent in China, and 3-10 percent for whisky brands after the Chinese New Year.
It seems that  Pernod Ricards knows what they do, they are currently holding 48% of the market share in the super premium-segment.
Asia chief Pierre Coppere expects double-digit growth in China for Martell, even after this major price increase.

Today I found out about an awesome bling-bling special edition of the Martell VS, it is called Martell VS Crystallized and is decorated with more then 30 Swarovski crystals.
Back in December 2005 this bottle was available in very large quantities in France, the UK, the US, Scandinavia, The Netherlands (6.000 bottles!), Russia, Poland and the Ukraine.