The Cognac region has reported its second largest set of annual shipment figures, despite a slight dip on last year’s record volumes.
Total shipments of Cognac in the 12 months to the end of July came in at 166m bottles, according to figures from the Bureau National Interprofessionnel Cognac (BNIC). The performance in volume terms was 1.1% down on the corresponding period a year ago, when the region set an all-time record for shipments.
Cognac keeps on selling very well! Between August 2011 and July this year, the turnover generated by shipments of this unique Eaux-de-vie reached 2.2 billion euros, according to a statement released yesterday by the Bureau National interprofessionnel du Cognac (BNIC).
During this period, 471 678 hectoliters of pure alcohol were sold, or 168.5 million bottles. This is an increase of 4,3% compared to 2010-2011.
Other than volumes, is the fact that the value of the product increased dramatically, especially compared to the increase of volume.
Martell’s owner Pernod Ricard, the second largest spirits group increased the price of Martell with 5-10 percent in China, and 3-10 percent for whisky brands after the Chinese New Year.
It seems that Pernod Ricards knows what they do, they are currently holding 48% of the market share in the super premium-segment.
Asia chief Pierre Coppere expects double-digit growth in China for Martell, even after this major price increase.
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Hennessy launched again a great bottle design for it’s VS-Cognac, this time it is specially for the Chinese market.
Part of a long term relationship with Hennessy, the KDU was tasked to develop various design solutions to engage Chinese consumers. The new product is called Classivm (or Classium?) and will be exclusively sold in China. See for more information the Classivm website!