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[31 Aug 2013]
Value rises for Cognac shipments – 2012/2013

The Cognac region has reported its second largest set of annual shipment figures, despite a slight dip on last year’s record volumes.
Total shipments of Cognac in the 12 months to the end of July came in at 166m bottles, according to figures from the Bureau National Interprofessionnel Cognac (BNIC). The performance in volume terms was 1.1% down on the corresponding period a year ago, when the region set an all-time record for shipments.

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[31 Aug 2013]

Demand in China is growing and creating a supply-demand imbalance and consequent price rises – but the Cognacais are loathe to alienate their established markets. By Richard Woodard

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[18 Aug 2012]
Cognac keeps on rolling – 2.2 billion turnover

Cognac keeps on selling very well! Between August 2011 and July this year, the turnover generated by shipments of this unique Eaux-de-vie reached 2.2 billion euros, according to a statement released yesterday by the Bureau National interprofessionnel du Cognac (BNIC).
During this period, 471 678 hectoliters of pure alcohol were sold, or 168.5 million bottles. This is an increase of 4,3% compared to 2010-2011. 
Other than volumes, is the fact that the value of the product increased dramatically, especially compared to the increase of volume.

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[25 Mar 2012]

Martell’s owner Pernod Ricard, the second largest spirits group increased the price of Martell with 5-10 percent in China, and 3-10 percent for whisky brands after the Chinese New Year.
It seems that  Pernod Ricards knows what they do, they are currently holding 48% of the market share in the super premium-segment.
Asia chief Pierre Coppere expects double-digit growth in China for Martell, even after this major price increase.

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[29 Jan 2012 | 1 bericht | ]
L’Essence de Courvoisier du Dragon – Limited Edition Celebrates Chinese New Year

The original bottle of L’Essence de Courvoisier was released back in 2009.  Offering an blend of over 100 rare eaux-de-vie from the Grande Champagne and Borderies cognac crus
Now Courvoisier brings out a Special Edition Cognac to celebrate the Chinese Year of the Dragon, limited to 500 decanters.

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[15 Jan 2012 | 1 bericht | ]
Every second, five bottles of cognac sold

Never before there was so much global cognac sold as last year. Every second, five bottles sold.
Especially in the Far East the demand of Cognac in general and XO Quality was very high,  association BNIC (Bureau National Interprofessionnel du Cognac ) reported on its website.

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[28 Aug 2011 | 1 bericht | ]
Hennessy Classivm – only for China

Hennessy launched again a great bottle design for it’s VS-Cognac, this time it is specially for the Chinese market.
Part of a long term relationship with Hennessy, the KDU was tasked to develop various design solutions to engage Chinese consumers. The new product is called Classivm (or Classium?) and will be exclusively sold in China. See for more information the Classivm website!

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[16 Jun 2010 | 1 bericht | ]
Cognac now protected in China

Cognac is the first foreign product that is added to the Chinese geographical identification product list.
This gives extra protection in China to this popular drink. Currently, there are numerous fake cognacs available in China, but this is not expected to last much longer.