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Success for Bisquit Cognac

31 August 2013 No Comment

bisquit_prestigeBisquit’s success with an annual duty free growth of +68% over the past 12 months is attributed to its expanded listings in key airports and tourist locations in Moscow, Singapore, Dubai, Taipei and Seoul. The French heritage Cognac house has also strengthened support of its existing listings through activation programmes including tastings and high-end gift packs for selected markets.

Bisquit has introduced a number of product innovations in the duty free channel, including Bisquit Prestige, the house’s first 21st century expression with a distinctive bottle design and taste profile; and the Experience Bisquit Coffret which addresses travellers’ needs for gifting and impulse purchases, while simultaneously offering Cognac education through an online tasting experience with Maître de Chai Denis Lahouratate.

It also launched the exclusive Bisquit XO Gold, a limited edition of 1,819 decanters embellished by hand with a hand-written number to commemorate the year 1819 when the house was founded.

In 2014 Bisquit will unveil a new merchandising range, innovative activation concepts and stylised pack shot images.

Source: Moodiereport

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