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Rémy Martin Diamant renamed to “Centaure de Diamant”

11 January 2012 No Comment

Rémy Martin Centaure de Diamant was launched initially as “Diamant” in Global Travel Retail market.

After a mix analysis, Remy Martin chose to change the name to “Centaure de Diamant” which has a better and stronger identification to the brand and the Centaure in the Rémy Martin logo.

Beside the name, also the carafe changed slightly with a metal plaque in the middle.

Rémy Martin Centaure de Diamant is the newly released masterpiece of Rémy Martin, a new milestone in the brand’s quest for excellence : it is the Jewel in the Heart of Cognac.

Rémy Martin Centaure de Diamant is positioned at the top of the Rémy Martin’s range, just below the Louis XIII, as the most precious and most luxurious offer, as the epitomy of Fine Champagne Cognac.

Each cognac is a blend of several hundreds eaux-de-vie of different vintages. Centaure de Diamant is a selection among the 10% that are most prized among the reserves in Rémy Martin cellars, covering more than a century of grape harvests.

Each of these eaux-de-vie has been aged to perfection, in order to reveal its aromatic intensity and add to the amazin, multifaceted blend which is Centaure de Diamant. Centaure de Diamant is a unique blend of 300 to 400 eaux-de-vie from the Heart of Cognac, 100 % Fine Champagne Cognac.

Chiselled and highly refined, the decanter is made of the purest glass. Its simple and contemporary lines evoke the many facets of a diamond. The harmony between the decanter and the cognac inside is just perfect.

The tasting notes of the Rémy Martin Centaure de Diamant are:

Nose: Top notes of plum melt with hazelnut aromas and delicate hints of orange, followed by a subtle touch of jasmine.

Taste: A myriad of aromas, as the facets of a stunning diamond.

Price: The recommended selling price is $1,000 per bottle.

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