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Rémy Martin buying Larsen?

1 November 2012 No Comment

The beverage group Rémy Cointreau (owner of Rémy Martin) said it is in exclusive talks to buy a majority stake in Larsen (known for their beautiful viking ship style bottles), which is one of the last remaining independent producers Cognac. For now Rémy did not disclose a value for the potential deal to buy control of the family-owned company.

Larsen had built up big volumes of inventories of aged eaux-de-vie, which could help Rémy Martin securing the quality of its output.

Rémy Martin is one of several cognac makers that have benefited from the increased Asian demand, so it could be possible they need more stock of aged eaux-de-vie, meanwhile Larsen is very much orientated on Scandinavia, which did not have such crazy increases in the last years.

Larsen Information:

The Larsen firm was founded in 1926 by Jens Reidar Larsen, a young Norwegian from Tromso (born Kristiansand 1895), newly established in Cognac after his arrival in Bordeaux in 1919. Charmed by the inimitable atmosphere of this small town in Charente he soon came to appreciate the sophistication of the celebrated brandy to which the town gives its name. Having become an excellent connoisseur and driven by an innate business sense, he bought and developed the small Cognac company of Joseph Gautier before, despite many difficulties, successfully launching his own Larsen brand which was quickly recognised and appreciated by the Scandinavian market, particularly in Norway.

Read more about Larsen.

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