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New Courvoisier XO and Exclusif packaging

10 September 2011 No Comment

Courvoisier is updating packaging across its portfolio, adding a more modern look and aiming to enhance the sense of luxury around the products.

Following a revamp of the Courvoisier VS packaging last year October, the brand has now introduced a new premium design for its Courvoisier XO Imperial and Courvoisier Exclusif VSOP gift boxes.

 

 

 

The colour of the Courvoisier Exclusif bottle and carton has also been updated to a vibrant red, offering a point of difference from the rest of the range and maximising on-shelf visibility.

The VSOP marque has also been added to the packaging.

Beam Global Spirits & Wine Director for European Travel Retail, Middle East & Africa Gareth Brown said: “The investment in new contemporary packaging comes at a time when the trend towards premiumisation is growing, further enhancing the brand’s appeal to discerning travellers.

“Travel retail is a priority market for Courvoisier and having secured the number two slot in European travel retail with almost +30% growth in volume, we will continue to revolutionize the market with innovation and activity we have in the pipeline.”

Maxxium Travel Retail Managing Director Glen Williams added: “The new-look packaging endorses the quality cues of Courvoisier and will create more impact on shelf. We look forward to rolling it out as we are confident that it will appeal to target consumers and lead to an uplift in sales.”

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