New bottle-design for Martell VSOP

Martell just launched their new design for the Martell VSOP, it looks even more beautiful in our eyes then their old version!

To reward local consumers for their loyalty to the brand, Martell has chosen Singapore to be the global launch pad for the new Martell VSOP bottle packaging.

What do you think about their new design? Left is the new design, on the right the old bottle…

The new bottle design of Martell’s V.S.O.P, or Very Superior Old Pale, is a svelte, contemporary update, while retaining iconic elements like the signature rounded arched shoulders. The V.S.O.P labeling is sleeker and comes in an auspicious red and gold palette. The packaging echoes the festive label, with a shimmering metallic background, golden top and an embossed seal on the front.

Paul-Robert Bouhier, managing director of Pernod Ricard Singapore says:

“The redesigned packaging is a true reflection of the luxurious status and heritage of Martell V.S.O.P. We believe the sleek and contemporary design of the bottle will appeal to current consumers and encourage new consumers to experience this iconic luxury cognac.”

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