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Hennessy VS Cognac – 2010 Limited Edition Bottling to benefit National Urban League

17 September 2011 No Comment

In my search over the internet to find interesting items for you, I found a interesting Limited Edition of Hennessy, which was not been written about on Cognac Fans.

The unique design of this 2010 LE combines the iconic shape of the V.S bottle with the graphical elements of the original 1865 label of Trois Etoiles (Three Stars) Cognac-the name under which V.S was first known.


As the cognac visionary, Hennessy was the first in the industry to sell its wares in bottles, in addition to casks.

Each of the 300,000 Limited Edition Hennessy V.S bottles are uniquely numbered and celebrate a proud history with the community, including its long-standing relationship with the National Urban League (NUL), a historic civil rights organization dedicated to economic empowerment in order to elevate the standard of living in historically underserved urban communities.

To commemorate the 100th anniversary of the National Urban League, Hennessy will donate a percentage of the proceeds to NUL for every bottle of Historic Limited Edition Hennessy V.S sold.

The NUL and Hennessy have a long-standing history of being interconnected and share a legacy of giving back to the community.  Their relationship dates back to the early 20th century when Hennessy’s president, William Jay Schiefflen, became a founding member of the National Urban League.  Since then, Hennessy has supported numerous National Urban League events such as the NYUL Annual Gala, Champions of Diversity Breakfast and other various Young Professionals receptions.

“Over the past century, giving back to the community through partnering with different charitable organizations has always remained a priority for Hennessy,” said Andy Glaser, SVP of Marketing, Hennessy. “Through the launch of the Historic Limited Edition Hennessy V.S bottle and our partnership with the National Urban League, we proudly continue our dedication to support local urban communities focused on economic, educational and civil empowerment.”

In another example of Hennessy’s commitment to the community, last year the brand introduced a limited edition bottle honoring the inauguration of the 44th President of the United States.  A percentage of proceeds from the Hennessy 44 Limited Edition bottle were donated to the Thurgood Marshall College Fund, an organization dedicated to providing scholarships, resources, opportunities, and advocacy to help the next generation of leaders.  This year, Hennessy looks to similarly support the National Urban League, helping to enrich and expand the League’s resources for underserved communities.

“We are excited to be partnering with Hennessy for the launch of their Historic label,” said Marc Morial, President and CEO, National Urban League.  “During this commemorative season, we celebrate our heritage and the strides we’ve made in times past, as well as the progress we continue to make everyday.”

The Hennessy V.S Historic Limited Edition bottles will be individually numbered.  Only 300,000 (750ml) collector’s item bottles have been produced and will be available for sale throughout the U.S. on Martin Luther King Jr. Day – January 18, 2010 – through the end of Black History Month –  February 28, 2010.

For more information on Historic Limited Edition Hennessy V.S bottles, please visit www.hennessy.com or www.nul.org.

Also have a look on the Hennessy V.S. page on the Cognac Forum.

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