Hennessy Privilege NyX Collector limited-edition
The iconic cognac’s bottle is redesigned to present an extra class alcohol in a modern translucent platinum glass with metallic purple trim inspired by a starry night. Logos are etched in luminescent ink on the label, collar, and cork and are visible only under black light. Wow!
The Hennessy Privilege NyX Collector limited-edition bottle is created to reflect the world’s best-selling cognac’s contestant spirit and dynamical nature. It follows the shiny Hennessy VSOP Helios, the first product of Hennessy’s Privilege Collection which was inspired by the ancient Greek god of the sun.
“The new Hennessy Privilege packaging is a fresh adaptation of our iconic bottle and represents unique characteristics discovered within the bottle and inherent to those who enjoy Hennessy,” said Jennifer Yu, Director of Communications, Hennessy. “The collector edition’s smooth, sophisticated and distinct design evokes the imagination and conjures the endless possibilities when exploring the unknown or crafting the perfect night out.”
Another Hennessy’s iconic brand Hennessy Black celebrated its one-year anniversary in the USA this summer. The company also invited famous artist KAWS to re-design its label for another limited-edition collection. Hennessy Privilege NyX bottle will be marked with a limited edition number of authenticity, as well as a flash code tag that can be scanned by smart phones to unlock access to Hennessy’s mobile hub.
While the outer packaging changes, the content of the bottle stays the same providing eaux-de-vie from the four best growing areas of the Cognac region.
Hennessy NyX and be available at fine retailers in select markets in the USA for $45.99—$49.99 (750 ml) starting December 1, 2011.