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Cognac Ferrand Projects 30% Expansion For 2012

24 February 2012 No Comment

Led by president and majority owner Alexandre Gabriel, Cognac Ferrand has a brand portfolio that sold 70,000 cases in the U.S. last year across its Pierre Ferrand Cognac, Cerbois Armagnac, Mathilde liqueurs, Plantation rum, Daron Calvados and Citadelle gin brands. (Landy Cognac, with which Ferrand is partnered with W.J. Deutsch & Sons, sells another 13,000 cases in the U.S. annually.)

Positioning itself as an artisanal distiller, the company has succeeded in cultivating its brands in mixology circles. The core Pierre Ferrand Ambre label (80-proof, $45 a bottle) is the house Cognac at New York cocktail hot spots PDT and Pegu Club, among other venues. The Pierre Ferrand 1840 Original Formula (90-proof, $45), released last year, was created with spirits historian (and Whisky Advocate contributor) David Wondrich specifically for mixing. “These days we’re hearing a lot about artisanal distillers, and we were one of the first to resurrect that idea,” says Gabriel, who gained control of Ferrand in 1993 after joining the group a few years earlier.

Read more: http://www.shankennewsdaily.com/index.php/2012/02/22/2502/niche-player-cognac-ferrand-projects-30-expansion-for-2012/

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