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5 – 10% price increase for Martell Cognac in China

25 March 2012 No Comment

Martell’s owner Pernod Ricard, the second largest spirits group increased the price of Martell with 5-10 percent in China, and 3-10 percent for whisky brands after the Chinese New Year.

It seems that  Pernod Ricards knows what they do, they are currently holding 48% of the market share in the super premium-segment.

Asia chief Pierre Coppere expects double-digit growth in China for Martell, even after this major price increase.

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